Viagra: The Little Blue Pill That Changed the World
2022 · discovery+ · 45 min · 1 season
S01E03 · The Hard Truth
Fri, 12 Aug, 10:00 pm
In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
About
The untold story of a blue pill that changed the world. Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
Episodes
- E01
The Hard Science
Fri, 12 Aug· 42 minIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
- E02
The Hard Sell
Fri, 12 Aug· 44 minThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
- E03
The Hard Truth
Fri, 12 Aug· 48 minIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
