The Mega-Brands That Built America

During WWII, a struggling automaker and Detroit's industry titan race to build a revolutionary all-purpose military vehicle, then spend decades battling to reinvent their wartime creation into America's most popular type of car: the SUV.

Mark Goodson and Merv Griffin wage a three-decades battle to reinvent the television game show, creating iconic franchises with spinning wheels, buzzers, and catchphrases that become ingrained in American culture.

A husband's homemade bandage, a college dropout's breakthrough adhesive, and a factory worker's wartime fix transform simple strips of tape into indispensable American icons — creating a $90 billion industry, one sticky invention at a time.

A down-on-his-luck mechanic transforms outlaw moonshine racing into one of America's biggest spectator sports, overcoming powerful rivals, deadly setbacks, and financial crises to build a billion-dollar sports empire.

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry.

A pair of garage tinkerers, a copier company's secret lab, and a college-dropout programmer spark a decades-long battle for the future of computing — shrinking the computer from a room-sized machine to the device billions carry every day.